A little about ourselves
Lux Bakery, Inc., a family-owned business since 1965, is a traditional Mexican pastry factory. The recipes developed by the bakery’s founder, Ignacio Alvarez, Sr., have been delighting Texans for decades. At 17, Alvarez took a job baking at his neighborhood H-E-B Grocery Store. After years of hard work and saving, he opened Lux Bakery. H-E-B not only wished him well but gave him business. Today, Lux sells to grocers, distributors and school districts. We have perfected the art of mass production with the quality of personal care.